Dashboarding and standard reporting, as classic domains of business intelligence, are usually controlled from IT, not least because the availabe tools are very technical to use. This contrasts with the requirement of the departments to independently analyze the available data in an agile way, visualize results and thus gain new knowledge. Therefore, Self Service BI is the magic key here, which addresses these exact issues and, in conjunction with modern tools and intelligently designed data platforms, takes business intelligence to the next evolution in business analytics.